01 - Heat the oven to 425°F (220°C).
02 - Scrub potatoes thoroughly and dry using a towel.
03 - Pierce each potato several times with a fork to allow steam to escape.
04 - Rub each potato with olive oil, then sprinkle evenly with kosher salt and black pepper.
05 - Place potatoes directly on the oven rack or on a parchment-lined baking sheet.
06 - Bake for 50 to 60 minutes until skins are crisp and a fork pierces easily to center.
07 - Remove from oven and let rest for 5 minutes. Slice lengthwise through each potato.
08 - Gently fluff the potato interiors with a fork, then add butter and desired toppings such as sour cream, chives, shredded cheddar, crumbled bacon, and additional seasoning.